Retail

Keeping alive tradition is as much a value with us Group as is new thought and progressive action. Way back in 1965,we made a small but symbolic foray into retail with the takeover of Kolkata’s legendary tea room, Flurys. While retaining its old-world charm, we contemporarised Flurys’ design, menu and service in 2004,

Relaunching it as a buzzing European style café. In the 1980s, we recognised the opportunity to enter book retail with the acquisition of another iconic Kolkata landmark, Oxford Book and Stationery Company established in 1919. Rebranded as a contemporary bookstore chain, Oxford Bookstore has become a literary epicentre in each of its 30 plus locations, spanning India’s metros and secondary/tertiary cities. In the near future, we will have 50 stores in India and in prominent markets overseas. The Cha Bar, established in 2000, also has at its very core, revival. Through it, we have introduced tea drinking into the urban environment by leveraging our existing businesses in tea and hospitality.

Apeejay Oxford Bookstore

Oxford Bookstore is the only completely integrated online offline bookstore in the country with access to 6 million titles worldwide. www.oxfordbookstore.com provides special online shopping benefits and is the only of its kind, hosted out of India. The story of Oxford Bookstore began over 80 years ago in Park Street in the city of books – Kolkata or Calcutta, as it was known then. In 1995 to commemorate its platinum anniversary the store was recreated as Oxford Bookstore – Gallery by Apeejay Surrendra Group. In its new avatar it became a contemporary, multi- dimensional experience in keeping with the international trends. The new facilities included well-stocked and well-researched book sections, India's first Alternative Art Gallery and top of the line amenities and services. It had reinvented itself to celebrate the "word". Today, Oxford Bookstore is present in Kolkata, Mumbai, Bangalore, New Delhi, Goa, Chennai, Shillong, Coimbatore, Amritsar, Guwahati, Dimapur, Siliguri and Ranchi.  

Please visit us at www.oxfordbookstore.com

Flurys

Flurys the legendary tearoom on fashionable Park Street in Kolkata was founded in 1926 by Mr. and Mrs. J Flury. Presenting fine European traditional confections, it soon became a popular meeting place for all ages. It introduced the city and many generations to authentic Swiss and International delicacies. The tearoom was known far and wide for its exotic cakes, creamy pastries, rich puddings and perhaps the best Swiss chocolates outside the European continent, and in no small measure to the relaxed and cheerful atmosphere that it provided. Flurys was reopened in December 2004 with a fresh design that recalls the 1930s, yet retaining a sense of timelessness. The old world charm and grandeur of European Café has been contemporatised to create a relaxed meeting place.

Please visit us at www.flurys.in

Cha Bar

Cha Bar, our own premium tea boutique has been introduced at our Apeejay Oxford Bookstores in Bangalore, Kolkata, and New Delhi, for a rejuvenating pause in between discovering books as well as creating a quality space that will sell tea, the tea drinking experience and tea related products. The Indian audience has been introduced to a vast range of teas blended and prepared with a precision that has resulted after exhaustive research of the history of tea, its passage through the times and the form it has taken on now internationally.