Apeejay Surrendra Group - Corporate Citizenship, India

August 2, 2010, Kolkata: Apeejay Surrendra Group today brought together UK based International Business Leaders Forum (IBLF) and its partner NGOs for a capacity building program on effective cross sector partnerships. This Global program of IBLF has previously been conducted worldwide for NGO partners of Nike, Microsoft, Rio Tinto, Shell, Nokia, Vodafone etc.

Senior Managements of NGOs , Nishtha, New Light, Indian Institute of Cerebral Palsy (IICP) , Cini Asha, Focus, Bikash, North Bengal Council for the Disabled and delhi based The Tehelka Foundation spent time training with Ros Tennyson, Director, Partnership Programmes, IBLF, on what needs to be done and went away with a Tool Kit to use in their next corporate collaborations.

Building a shared language the program familiarized the participants on what constitutes a cross sector partnership, create appreciation of the different drivers and a business case behind each sectors involvement in partnership focusing on the value of the various types of resources each sector can bring. The program also touched upon what it takes to be a good partner including understanding the skills, mind set and behaviors required to have the ability to effectively assess and evaluate the actual and potential benefits of partnering.

“Apeejay Surrendra Group has a long tradition of supporting philanthropic and charitable work. We felt the need to institutionalize our support further through a more focused and structured processes in 2005 when a focused NGO Partnership program, Social Sector Initiatives was institutionalized. In the last five years we have worked with many NGOs across India and overseas towards several social development goals. Now as the Centenary Initiatives for the communities closest to us is underway, we decided to create this training opportunity through IBLF, UK the domain expert in the area. The response from our NGO Community was phenomenal and we at Apeejay Trust really hope everybody will walk away from the program much better equipped”, said spokesperson, Apeejay Surrendra Group

“Collaborations between the private sector and the social sector is increasingly seen as a powerful mechanism for tackling intractable challenges, and thus there is a growing commitment worldwide to working on effective partnering approaches from business, NGOs, government and international development agencies. Businesses beyond committing financial resources, also share the risks as well as the benefits associated with such collaborations and because these partnerships are important mechanisms for addressing critical sustainable development issues, IBLF's training addresses the essential task of equipping NGOs directly or through the Companies who invite us to train their NGO partners like Apeejay Surrendra Group. IBLF has also worked directly with international NGOs including Oxfam, Care, Save the Children and World Vision in different parts of the world”, said Ros Tennyson , who has since 1992 led IBLF's work in Partnership Programme.

IBLF, UK trains Apeejay’s NGO partners
	August 2, 2010, Kolkata: Apeejay Surrendra Group today brought together UK based International Business Leaders Forum (IBLF) and its partner NGOs for a capacity building program on effective cross sector partnerships. This Global program of IBLF has previously been conducted worldwide for NGO partners of Nike, Microsoft, Rio Tinto, Shell, Nokia, Vodafone etc. Senior Managements of NGOs , Nishtha, New Light, Indian Institute of Cerebral Palsy (IICP) , Cini Asha, Focus, Bikash, North Bengal Council for the Disabled and delhi based The Tehelka Foundation spent time training with Ros Tennyson, Director, Partnership Programmes, IBLF, on what needs to be done and went away with a Tool Kit to use in their next corporate collaborations. Building a shared language the program familiarized the participants on what constitutes a cross sector partnership, create appreciation of the different drivers and a business case behind each sectors involvement in partnership focusing on the value of the various types of resources each sector can bring. The program also touched upon what it takes to be a good partner including understanding the skills, mind set and behaviors required to have the ability to effectively assess and evaluate the actual and potential benefits of partnering. “Apeejay Surrendra Group has a long tradition of supporting philanthropic and charitable work. We felt the need to institutionalize our support further through a more focused and structured processes in 2005 when a focused NGO Partnership program, Social Sector Initiatives was institutionalized. In the last five years we have worked with many NGOs across India and overseas towards several social development goals. Now as the Centenary Initiatives for the communities closest to us is underway, we decided to create this training opportunity through IBLF, UK the domain expert in the area. The response from our NGO Community was phenomenal and we at Apeejay Trust really hope everybody will walk away from the program much better equipped”, said spokesperson, Apeejay Surrendra Group “Collaborations between the private sector and the social sector is increasingly seen as a powerful mechanism for tackling intractable challenges, and thus there is a growing commitment worldwide to working on effective partnering approaches from business, NGOs, government and international development agencies. Businesses beyond committing financial resources, also share the risks as well as the benefits associated with such collaborations and because these partnerships are important mechanisms for addressing critical sustainable development issues, IBLF's training addresses the essential task of equipping NGOs directly or through the Companies who invite us to train their NGO partners like Apeejay Surrendra Group. IBLF has also worked directly with international NGOs including Oxfam, Care, Save the Children and World Vision in different parts of the world”, said Ros Tennyson , who has since 1992 led IBLF's work in Partnership Programme.