The phenomenal growth in the Indian art market during the past few years and the rising international interest in contemporary Indian art have brought India´s art industry at the threshold of a new era. We believe that it is time that a policy framework is put in place to propel the art industry on a sustained high-growth trajectory. Keeping this in mind, Apeejay Trust co-sponsored a Study conducted by leading industry association, FICCI, to understand the levels of cultural responsibility of Corporate India.

The Survey drew responses from over 150 major Corporates in India and revealed that Corporates support various arts to serve the dual purpose of benefiting the communities in which they operate and to build their corporate reputation.

While attempts have been made to provide an institutional base to the social sector activities of the Indian corporate sector, the extent of their support to art and culture have been largely unmeasured. We hope that the study adds to the repertoire of knowledge of the new constitutes namely, National Committee on Art and the Business of Art by FICCI. Represented by leading Indian artists, galleries, auction houses, art historians, policymakers, legal and tax experts and art patrons, the Committee is tasked with putting Art on the National Policy Agenda and catalysing policy changes to add momentum to the growth of the sector. Engaging Indian industry and corporates in the development of the art sector and forging Public Private Partnership in various realms of art and the business of art will also be on the Committee´s agenda.