INITIATIVES > ART&CULTURE > USING ART TO GIVE WINGS TO CHILDREN´S THOUGHTS
USING ART TO GIVE WINGS TO CHILDREN´S THOUGHTS
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On Children´s Day, we organise a drawing competition meant to give an opportunity to talented, underprivileged kids of Apeejay Anand Children´s Library to showcase their skills to the world. The themes that we choose for these competitions are simple, yet thought provoking which allows the children to express their innermost thoughts
For our Centennial the theme was "My Anand Library⋅⋅⋅ My home," and it showed us, from the perspective of underprivileged children, what Apeejay Anand Children´s Library, in city centre Park Street and suburb Salt Lake, had come to mean to them.
Another Centennial theme,´Sau main nikla dhaga´ (a line from the famous ryhme ´akad bakad bambe Bo..´) had the children interpreting how 100 years had knitted us all together as Apeejay family. The children´s work was judged by a panel of accomplished artists and the winning entries were printed as Greeting Cards, with the child artist´s name and photograph to go along with the artwork. It gives us a sense of accomplishment that the work of these gifted young ones went out to thousands of friends and business associates through our Group companies, our employees and the parents of Apeejay School children, in the year we turned a 100 years old.